From 2026, the YARD REAAS Group will change its name to RYZE Group.

The lettering, designed specifically for the company, evokes the sound of “rise”, a symbol of growth and ascent, reinterpreted as “RYZE”. The letter ‘z’ conveys solidity, authority and an international outlook, reflecting a path that is increasingly oriented towards foreign markets. Accompanying the new name is the payoff “Grow to Succeed”, which summarises the company's strategic vision: to grow in order to create value, to innovate in order to anticipate market trends, and evolve to decisively enter new international markets, responding to the needs of increasingly globalised clients.

‘It is not a “full stop”, but rather the natural evolution of a company that has grown over the last 30 years, and not just in terms of size. We are changing our name and logo, but our values and our people remain the same,‘ says Emanuele Bellani, Partner & CEO of the Group.

‘Our new brand “RYZE” expresses dynamism, energy and a clear vision for the future. Growth — solid, steady and characterised by increasingly significant international expansion — is the beating heart of our identity’.

RYZE. A new name for a new future. The same mission, forever our compass.