Build To Rent is entering a new phase. Alongside the growth of new developments, investors' operating and development models are evolving, as is their approach to asset management—factors that are becoming increasingly critical to the success of BTR initiatives.

Following the discussion on Build To Rent at Progetti d'Italia last May, the topic returned to the spotlight during ilQI Trends – Half Year 2026, the annual event organized by Il Quotidiano Immobiliare for real estate professionals and research teams. On this occasion, Laura Piantanida, Head of Institutional Relations at RYZE, shared the Group's perspective, drawing on its experience in managing major Build To Rent initiatives and its ongoing dialogue with Italian and international investors.

The discussion covered key topics including development models, operating structures (outsourcing vs. OpCo), project scale, changing market demand, resident services, and the management of the residential living experience.