Emanuele Bellani, CEO of the YARD REAAS Group, participated as a speaker at the “Forum Locazione: Una casa per tutti” organised by Scenari Immobiliari, in collaboration with Abitare Co., that took place on March 25, 2024, in Milan.

Within the panel “Come gestire al meglio”, Emanuele addressed the topic of Build to Rent which is highly topical in the residential rental world.

«The introduction of the new Build to Rent asset class is stimulating a new and different approach in property management: the focus is no longer on the structure but on the service, summed up in the expression “home as a service”» stated Emanuele Bellani during his speech. «Management in BTR requires extensive upfront work in the preparation and structuring of the service, with a multidisciplinary technical, legal, and fiscal team. Technology is an essential tool for managing increasingly complex activities, but in this scenario, the role of the person, the Property Manager as a “cultural mediator” is even more central».